Peter Cleaveland
Peter
was born in San Francisco, and raised and educated in
Burlingame. He attended the University of Oregon and San
Francisco State University.
Peter's first reporting job as a sports stringer for the
old Burlingame Advance in 1955, writing articles
about Burlingame High School sports teams. That same
year, he worked as a page at the United Nations Tenth
Anniversary Celebration at the San Francisco Opera
House.
He began his broadcasting career at KNBC
(now KNBR) doing traffic reports and other background
work for on-air personalities Doug Pledger and Dick
Stewart in 1961. He subsequently worked for radio and
television stations in San Jose and Fresno from 1965 to
1967, then was hired to do the summer boating reports
for KGO Radio in San Francisco in April 1967, a job he
did for the next five years.
That weekend
job evolved into a 19 year (1967-1986) career with ABC
at KGO Radio, KGO-TV and the ABC Radio Network as a
reporter and correspondent, during which he covered
virtually every major news story in the Bay Area during
that time, from the student disorders of the '60s and
'70s to the kidnapping of Patty Hearst and the
assassination of George Moscone and Harvey Milk. He was
also involved in the coverage of the first five space
shuttle missions, the return of the Iranian hostages,
the Mexico City earthquake, the fall of Philippine
President Marcos and the Presidential campaigns of 1980
and 1984.
During that period, Peter received numerous
awards from, among others, the United States Coast
Guard, San Francisco Press Club, Radio-Television News
Directors Association, Associated Press, Overseas Press
Club of America and the National Education Association.
He was also honored with a Northern California Emmy for
his television work.
When ABC was purchased in 1986 and his broadcast
position was eliminated, he joined the national staff of
the American Federation of Television and Radio Artists,
the labor union that represents broadcasting
professionals. In that capacity, he negotiated and
administered radio and television station contracts in a
number of American cities. He retired in December of
2002.
Peter has been married to Lynette since 1965, and has
two children, Scott and Maria, as well as two
grandchildren, Olivia and Lola Cleaveland.
He currently serve as the Vice President of the
Broadcast Legends, and is on the Board of Directors of
the Peninsula Press Club and the Burlingame High School
Alumni Association.